Upwork Review 2026: How to Hire Great Freelancers Without Wasting Your Budget

Upwork is most useful when you have a clear brief and a disciplined screening process: its marketplace, contracts and milestones can simplify hiring, but they do not remove freelancer-selection risk. This review covers fees, screening, budget control and practical hiring steps.

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The Most Expensive Freelancer Is Not Always the One With the Highest Rate

Imagine you are launching a small online business.

You need a professional website, an engaging logo, and perhaps a few marketing materials.

You could spend weeks learning how to complete everything yourself.

Alternatively, you could hire people with the skills you need.

But this creates another challenge.

How do you find a freelancer who understands your requirements, communicates effectively, meets deadlines, and delivers work you can actually use?

Hiring someone based entirely on the lowest price may seem economical. Unfortunately, unclear expectations and poor-quality deliverables can create additional expenses.

Platforms such as Upwork aim to make finding, evaluating, hiring, and paying freelancers more manageable.

The question is not simply whether Upwork has talented freelancers. It is whether the marketplace provides a practical way to identify the right person for your project.

Let’s examine how it works, what its fees look like, and how to use it effectively.

What Is Upwork?

Upwork is a global online marketplace connecting businesses with independent professionals.

Clients can search for freelancers, publish projects, review proposals, conduct interviews, and manage contracts through the platform.

Freelancers can create profiles, present work samples, apply for relevant opportunities, and offer predefined services.

The marketplace covers many professional categories, including:

• Website and software development
• Graphic design and branding
• Search engine optimization
• Writing and editing
• Digital marketing
• Video production
• Administrative assistance
• Data analysis
• AI development and automation
• Business consulting

This variety makes Upwork useful for both one-time projects and ongoing collaborations.

A startup might hire a designer for its branding, a developer for its website, and a specialist for a technical audit—all without immediately expanding its permanent workforce.

Explore freelancers and services on Upwork

How Does Upwork Work for Businesses?

The hiring process begins with understanding exactly what you need.

Before opening a marketplace, write down the business problem you’re trying to solve.

For example, “I need a better website” is not a particularly useful project requirement.

A more effective brief might say:

“I need a responsive five-page business website with a contact form, clear navigation, basic technical SEO, and a design that matches my existing branding.”

The second description helps freelancers estimate the scope, time, and expertise required.

Step 1: Create a Client Account

You can create an Upwork account and begin exploring the marketplace without paying an upfront subscription fee for the Basic client plan.

Hiring and payment-related fees may apply once you engage freelancers.

Step 2: Choose How to Find Talent

Upwork supports different hiring approaches.

You can publish a job and receive proposals from freelancers.

You can also search for professionals directly and invite suitable candidates to discuss your project.

For clearly defined services, Upwork’s Project Catalog offers preconfigured projects with descriptions, prices, scopes, and expected deliverables.

That can be useful when you need something specific, such as a logo package or a defined design task.

Step 3: Evaluate Candidates Carefully

A strong freelancer profile should demonstrate relevant expertise.

Review completed projects, portfolio samples, client feedback, and the freelancer’s explanation of how they would approach your requirements.

Don’t rely exclusively on star ratings or attractive portfolios.

A freelancer may be exceptionally good at one type of work while lacking the experience your particular project requires.

Ask focused questions before committing.

Step 4: Agree on Scope and Payment

Upwork supports hourly and fixed-price contracts.

Hourly contracts can be appropriate for evolving work where the precise requirements may change.

Fixed-price contracts are often more suitable when the deliverables and acceptance criteria can be defined in advance.

For larger fixed-price projects, milestones can help organize payment around agreed stages of completion.

Step 5: Review Deliverables Before Approval

When work is submitted, compare the results against the original agreement.

Check functionality, formatting, responsiveness, accuracy, and any other applicable requirements.

Request corrections within the agreed scope where necessary.

A professional hiring process should end with verified deliverables, not simply a message claiming that the task is finished.

Upwork Pricing and Fees in 2026

Upwork’s fees depend on whether you’re hiring a freelancer or working as one.

Costs for Clients

Creating a Basic client account is free.

When you hire, marketplace fees and contract initiation fees may apply.

Prices checked November 1, 2026. Upwork’s official client pricing page lists an up to 7.99% Basic Marketplace fee and a 10% Business Plus fee. Eligible US clients paying from a checking account may qualify for 3% or 8%, respectively. A one-time Basic contract initiation fee of up to $4.99 for new contracts under $100 may also apply.

Because published fee information can differ by account and applicable terms, confirm the exact amount displayed before initiating a contract.

A contract initiation charge may also apply to a new marketplace contract.

For cost planning, think in terms of:

Total project budget = Agreed freelancer payment + applicable marketplace fees + contract initiation charges + any relevant taxes.

Avoid evaluating freelancers exclusively by their advertised hourly rate.

The final cost depends on the scope, the amount of work required, and the fees applicable to your account.

Costs for Freelancers

Joining Upwork as a freelancer is free, but the platform may charge a service fee on earnings.

The official freelancer pricing documentation currently describes a variable service fee ranging from 0% to 15%, depending on the contract and applicable terms.

Freelancers may also need Connects, the platform’s virtual tokens for submitting proposals and using certain visibility features.

Additional Connects currently cost $0.15 each.

Upwork also offers a Freelancer Plus plan, advertised at $19.99 per month, with additional Connects and professional features.

Prices, fees, eligibility, and features can change, so always review current account-specific terms before making a purchase.

Upwork vs Fiverr: An Honest Comparison for Hiring

Upwork and Fiverr solve different hiring problems, and picking the wrong one is the most common budget mistake. Upwork is proposal-first: you post a job, freelancers apply, and you interview and hire [https://www.idtpakistan.pk/blog/fiverr-or-upwork-for-beginners-in-pakistan. Fiverr is gig-first: you browse packaged, fixed-price services (“gigs”) and buy directly [https://flexiple.com/compare/fiverr-vs-upwork.

	Upwork	Fiverr
Hiring model	Post a job, interview, hire	Browse gigs, buy a fixed-price service
Freelancer fee	Variable 0%–15% per contract (most near 10%)	Flat 20% of every order, including tips and extras
Client fee	up to 7.99% marketplace fee (3% when paying by ACH); plus a contract initiation fee	5.5% buyer service fee, plus a $3.50 small-order fee on purchases under $200
Payment timing	Fixed-price released 5 days after client approval; hourly earnings about 10 days after the billing week ends	Earnings paid out 14 days after an order is marked complete (7 days with Seller Plus)
Best for	Hourly or project work, longer relationships, custom scope	A clearly packaged, fixed-price deliverable (a logo, a video edit, a product-description pack)

[https://flexiple.com/compare/fiverr-vs-upwork [https://nethustler.com/upwork-vs-fiverr/

On a $1,000 fixed-price contract, the published fees work out like this: on Fiverr the client pays $55 in fees ($1,055 total) and the freelancer receives $800; on Upwork the client pays $79.90 in fees ($1,079.90 total, or $30 at the 3% ACH rate) and the freelancer receives $850–$1,000 depending on the variable fee set for that contract [https://flexiple.com/compare/fiverr-vs-upwork. Both platforms charge the buyer roughly 8% on top of the quoted price on a typical job — the real gap is on the freelancer’s side, where Fiverr takes 20% and Upwork takes 0–15% [https://digitallab247.com/blog/upwork-vs-fiverr/.

The honest verdict: choose Upwork when the work is custom, ongoing, or hard to define in advance — development, design, marketing, writing for a business — and you want a relationship rather than a transaction. Choose Fiverr when the deliverable is standardised and you want to buy it in one click without interviewing anyone. Neither platform pre-vets every freelancer, so the vetting work below matters on both [https://ecommerceparadise.com/upwork-review-2026-the-best-freelance-marketplace-for-hiring-ecommerce-and-digital-marketing-talent/.

Upwork Project Catalog: A Simpler Way to Buy Defined Services

Not every business owner wants to create a detailed job advertisement.

Sometimes you already know exactly what you need.

Perhaps you want a short promotional video, a presentation redesign, or a brand identity package.

Upwork’s Project Catalog lets clients browse services with predefined descriptions and pricing.

Each listing may include samples, delivery expectations, service tiers, and optional extras.

This can make comparing clearly defined offers easier.

However, a predefined service is only useful when its scope matches your requirements.

Before ordering, check:

• Exactly what deliverables are included.
• What information the freelancer requires.
• Whether revisions are included.
• What source files or editable materials you will receive.
• The expected delivery schedule.
• Any extra charges for additional work.

A low initial price can become expensive when essential deliverables are not included.

Hourly vs Fixed-Price Contracts: Which Is Better?

The right contract structure depends on how predictable your project is.

Consideration	Hourly	Fixed-price
Ideal project	Ongoing or evolving work	Clearly defined deliverables
Cost predictability	Requires active monitoring	Agreed upfront
Scope changes	Often easier to accommodate	May require revised agreement
Payment basis	Time worked	Deliverables or milestones
Best practice	Agree on limits and reporting	Define acceptance criteria

For example, maintaining a website over several months might justify an hourly arrangement.

Creating a specific five-page website may be easier to manage through a fixed-price agreement with milestones.

Neither approach guarantees quality.

What matters is choosing a structure that fits the work and allows both parties to understand their responsibilities.

Work Diary and Hourly Payment Protection: How You Are Protected

Upwork’s strongest client protection is not a refund policy — it is the Work Diary. On an hourly contract, the freelancer logs time using the time tracker in the Upwork desktop app. As they work, the tracker takes random screenshots and monitors activity (keystrokes, mouse clicks, scrolls, and the active application or window name), and the freelancer adds a memo and an activity tag describing what they are doing. That record is the Work Diary, and clients are automatically invoiced for it each week [https://www.upwork.com/resources/understanding-freelancer-payment-protection.

For the freelancer, Hourly Payment Protection means getting paid for qualifying hours. All of the following must be true: an hourly contract; hours logged with the desktop-app time tracker; screenshots showing activity related to the contract; memos or activity labels describing the work; adequate and fair activity levels; hours within the contract’s weekly limit; verified identity; a client on a verified billing method; and an account in good standing [https://support.upwork.com/hc/en-us/articles/211068288-Hourly-Payment-Protection?flash_digest=1040bc9819b704dad469915c6920f19524fcc801.

What is not covered: time segments added manually, idle or empty segments, hours over the weekly limit, segments showing non-work-related activity, and segments with missing or vague memos. Bonuses and fixed-price work are not covered by Hourly Payment Protection at all [https://support.upwork.com/hc/en-us/articles/211068288-Hourly-Payment-Protection?flash_digest=1040bc9819b704dad469915c6920f19524fcc801. One third-party guide also reports a lifetime cap of $2,500 or 50 hours at the freelancer’s rate, whichever is lower, per client across the whole relationship — we could not confirm that cap on Upwork’s own support page, so treat it as unverified and check the current Terms of Service before relying on it [https://up-bro.com/blog/upwork-hourly-vs-fixed.

The weekly cycle, in plain terms: the billing period runs Monday 00:00 UTC to Sunday 23:59 UTC. Upwork invoices the client on the Monday after the week ends, the client has five days to dispute hours, and earnings become available to the freelancer about ten days after the billing period closes [https://up-bro.com/blog/upwork-hourly-vs-fixed. If a client disputes hours, Upwork pauses the contract and sets the weekly limit to zero; the freelancer has three days to accept or decline the dispute, and if they decline, Upwork reviews the Work Diary against the protection criteria, typically within one business day [https://www.upwork.com/resources/understanding-freelancer-payment-protection.

What this means for you as a client: always review the Work Diary before the five-day dispute window closes, and never agree to pay outside Upwork — payments made off-platform lose these protections entirely [https://wf-resources.upwork.com/resources/using-the-upwork-desktop-app-for-payment-protection-and-collaboration. For fixed-price work the equivalent protection is escrow: milestone funds are deposited before work begins and released only when you approve the delivery [https://support.upwork.com/hc/en-us/articles/211062568-Upwork-Payment-Protection.

Vetting With the Job Success Score (JSS)

Upwork does not pre-vet freelancers: anyone can create an account, and there is no admission test [https://ecommerceparadise.com/upwork-review-2026-the-best-freelance-marketplace-for-hiring-ecommerce-and-digital-marketing-talent/. The screening burden falls on you — and the single most useful screening number is the Job Success Score.

The Job Success Score is a percentage from 0 to 100 that summarises how satisfied a freelancer’s past clients were [https://support.upwork.com/hc/en-us/articles/211068358-My-Job-Success-Score?flash_digest=bcafd262de92def0a5eae85502dbba14ffedecbc. Upwork calculates it daily from the freelancer’s 6-, 12-, and 24-month contract history, and displays the best of the three scores on the profile. It draws on client feedback (public and private), the reasons past contracts ended, higher-value projects (weighted more heavily), and long-term client relationships [https://support.upwork.com/hc/en-us/articles/211068358-My-Job-Success-Score?flash_digest=bcafd262de92def0a5eae85502dbba14ffedecbc.

How to read it:

• 90% or above — excellent. This puts the freelancer on track for Top Rated status. Prefer these candidates for anything important [https://support.upwork.com/hc/en-us/articles/211068358-My-Job-Success-Score?flash_digest=bcafd262de92def0a5eae85502dbba14ffedecbc.
• 80–89% — good. Competitive, but with room for improvement. Fine for well-defined work; probe the weak spots in the interview [https://www.upwork.com/resources/how-to-improve-job-success-score.
• 79% or below — needs improvement. Upwork itself says freelancers at this level “may find it difficult to connect with new clients or win new projects” [https://support.upwork.com/hc/en-us/articles/211068358-My-Job-Success-Score?flash_digest=bcafd262de92def0a5eae85502dbba14ffedecbc. Treat this as a red flag, not a deal-breaker — but demand a convincing explanation.
• No score means the freelancer is new or has fewer than two eligible jobs. Judge them on portfolio, test work, and communication instead [https://www.upwork.com/resources/how-to-improve-job-success-score.

Two things clients often miss. First, private feedback counts: a freelancer can have glowing public reviews and a mediocre JSS, because the score also reflects private client feedback and contract outcomes [https://uphunt.io/blog/upwork-job-success-score-jss-2026-explained. Second, Upwork’s own system protects freelancers from bad clients — if a client has a history of poor collaboration or has been suspended for Terms of Service violations, their feedback does not count against the freelancer’s JSS [https://support.upwork.com/hc/en-us/articles/211068358-My-Job-Success-Score?flash_digest=bcafd262de92def0a5eae85502dbba14ffedecbc. Beyond JSS, look for Top Rated and Top Rated Plus badges, and the invitation-only Expert-Vetted designation (top 1%, available to Business Plus and Enterprise clients only) [https://ecommerceparadise.com/upwork-review-2026-the-best-freelance-marketplace-for-hiring-ecommerce-and-digital-marketing-talent/.

A practical vetting rule: shortlist only freelancers with a visible JSS of 90%+ for high-stakes work, 80%+ for routine work, and always read the two or three most recent reviews — not the lifetime average.

Seven Ways to Hire Better Freelancers on Upwork

1. Write a Project Brief That Answers Real Questions

Explain the objective, audience, required deliverables, technical constraints, deadline, and budget.

Provide examples where helpful, but don’t assume the freelancer knows what you’re imagining.

2. Prioritize Relevant Experience

A freelancer who has completed several similar projects may be a better fit than someone with a larger but unrelated portfolio.

Look for evidence of the specific capability you need.

3. Evaluate Communication

Ask the candidate how they would approach the task, what information they need, and which risks they anticipate.

Clear communication early in the process can prevent misunderstandings later.

4. Define What Completion Means

Avoid vague instructions such as “make everything perfect.”

Instead, establish measurable acceptance criteria.

For a website, this might include working forms, tested navigation, responsive layouts, and agreed functionality.

5. Break Large Projects Into Milestones

Rather than authorizing an entire complex project immediately, consider dividing it into discovery, design, implementation, and verification stages.

This can make problems easier to identify before they become expensive.

6. Verify the Work Independently

Don’t assume the finished result is correct simply because it looks professional.

For development tasks, test actual functionality. For content projects, check factual claims and originality. For design work, review the agreed sizes and formats.

7. Protect Your Accounts and Sensitive Information

Use the smallest necessary permissions when sharing access to business systems.

Avoid sending passwords, financial details, or sensitive customer information unnecessarily.

Where possible, provide temporary or restricted access and revoke permissions when the project ends.

A Worked Example: What a $1,000 Project Really Costs

Fees are abstract until you run the numbers. Here is one fixed-price project, costed from both sides using the published fee schedules. All figures below are arithmetic from the cited rates, not quotes.

The job: a fixed-price website copywriting project, agreed at $1,000.

What the freelancer receives (Upwork): the variable service fee is set per contract at 0–15% and is shown before the freelancer commits. At the typical 10% rate, the freelancer keeps $900. At 15%, $850. At 0%, the full $1,000 [https://upalerts.app/blog/upwork-service-fee. The freelancer also pays for the Connects used to submit the proposal — $0.15 each, with most proposals needing 4–16 Connects, so roughly $0.60–$2.40 for that one application [https://walletgrower.com/blog/best-freelance-platforms-2026.

What the client pays (Upwork): the $1,000 project fee, plus an up to 7.99% marketplace fee ($79.90), plus a one-time contract initiation fee (Upwork charges one per contract; published ranges vary, so check the figure shown at checkout before you commit) — a total of about $1,079.90 plus that initiation fee [https://flexiple.com/compare/fiverr-vs-upwork [https://nethustler.com/upwork-vs-fiverr/.

The same $1,000 on Fiverr: the client pays $1,000 plus a 5.5% buyer service fee ($55), totalling $1,055 (plus a $3.50 small-order fee only on purchases under $200, which does not apply here) — and the freelancer receives $800 after Fiverr’s flat 20% cut [https://flexiple.com/compare/fiverr-vs-upwork.

The same work hourly on Upwork: 20 hours at $50/hour is $1,000 in freelancer pay. The client pays $1,000 plus up to 7.99% ($79.90), so $1,079.90 plus the initiation fee. The freelancer keeps $900 at a 10% fee. The hourly route adds Work Diary protection (see above) but needs active monitoring; the fixed-price route adds escrow protection but needs clear milestones.

The takeaway: on a $1,000 job, the client’s total is about $1,055 on Fiverr and about $1,079.90 on Upwork, plus any initiation fee. The difference is who keeps what — $850–$1,000 to the freelancer on Upwork versus $800 on Fiverr — and how much protection and control you get for it.

How to Start Freelancing on Upwork in 2026

Upwork also serves people who want to sell their professional skills.

Creating a profile is only the beginning.

A strong freelancer needs a clear specialization, credible examples, and a consistent process for delivering valuable work.

Choose a Specific Service

“I do everything online” is less compelling than a focused offer.

Examples include responsive WordPress design, conversion-focused landing pages, bookkeeping support, presentation design, and short-form video editing.

Specialization can help potential clients understand your value.

Create a Portfolio

Show examples of work that demonstrate your skills.

If you’re new, create clearly labeled sample projects rather than inventing clients or testimonials.

Explain the purpose, your contribution, and the result of each project.

Write Personalized Proposals

A proposal should demonstrate that you understand the client’s specific problem.

Instead of sending a generic introduction, explain how you would approach the project.

Ask one or two useful questions and provide relevant evidence of your ability.

Budget Your Connects Carefully

Freelancers may need to spend Connects when applying for opportunities.

The number required varies depending on the job.

Applying indiscriminately can consume your budget without producing meaningful opportunities.

Focus on projects where your skills and experience are genuinely relevant.

Deliver Consistent Quality

Long-term freelancing depends on more than winning the first contract.

Clear communication, reasonable timelines, dependable delivery, and ethical professional behavior can help build lasting relationships.

No platform can guarantee that a new freelancer will receive clients or earn a specific income.

Where Upwork Can Be Especially Useful

Small Business Website Development

A business owner can hire developers and designers for a clearly scoped website project.

The key is to define the required functionality and testing process before work begins.

Brand Identity and Graphic Design

Freelancers can create logos, social media assets, illustrations, presentations, and other brand materials.

Clients should clarify licensing, originality, and ownership terms before purchasing.

Digital Marketing

Businesses can work with specialists in SEO, advertising, email marketing, and campaign analysis.

Be cautious of anyone guaranteeing first-place Google rankings or unrealistic marketing returns.

Video Editing and Content Production

Creators can hire editors, animators, and production specialists for defined content deliverables.

The best arrangement includes a clear creative brief and agreement on revision limits.

AI and Automation Projects

Businesses exploring AI may need support with workflows, integrations, quality checks, and internal tools.

In these cases, verifying data handling, security, and actual functionality is particularly important.

Find professionals for your next project on Upwork

What Are Upwork’s Main Advantages?

A large selection of professional services: Clients can search across numerous skills and disciplines.

Flexible engagement models: Hourly projects, fixed-price contracts, and Project Catalog listings support different kinds of work.

Profiles and portfolios: Work samples and project histories provide information for evaluating potential candidates.

Integrated collaboration tools: Contracts, messages, milestones, and payments can be managed through the platform.

Opportunities for independent professionals: Freelancers can present their skills to a global marketplace of potential clients.

What Are the Disadvantages?

Hiring still requires careful evaluation. A marketplace cannot guarantee that every freelancer is suitable.

Fees affect the overall budget. Both clients and freelancers need to understand the applicable charges.

Competition can be intense. New freelancers may struggle to distinguish themselves without relevant experience or a strong portfolio.

Proposal costs can accumulate. Spending Connects does not guarantee interviews or contracts.

Projects can go wrong when expectations are unclear. Poor scope definition, inadequate testing, and weak communication remain important risks.

Is Upwork Better Than Hiring Directly?

Direct hiring can work well when you already know a trustworthy professional or have an established referral network.

It may involve fewer marketplace fees, but it can require arranging your own contracts, payment processes, and project tracking.

Upwork provides an established hiring environment, although using the platform does not eliminate the need for due diligence.

Choose based on your project’s requirements, the professional relationships available to you, total costs, and how much administrative support you need.

Final Verdict: Is Upwork Worth Using in 2026?

Upwork remains a practical option for businesses that want access to freelancers without immediately hiring permanent employees.

It can be especially useful for well-defined projects involving web development, design, marketing, content production, and technical services.

But the marketplace works best when clients approach hiring thoughtfully.

Start with a clear brief. Compare relevant candidates. Understand the contract terms. Verify the final work before accepting it.

Freelancers should also approach Upwork with realistic expectations.

A credible portfolio, specific expertise, carefully chosen proposals, and consistent delivery matter more than simply sending a high number of applications.

Our recommendation is to use Upwork as a tool for finding professional opportunities and collaborators—not as a guarantee of project success or freelance income.

Ready to explore your options?

Visit Upwork and discover freelance services

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Frequently Asked Questions

Is Upwork free to join in 2026?

Yes. Clients and freelancers can create accounts for free. Fees may apply when hiring, earning money, buying Connects, or using paid memberships.

How much does Upwork charge freelancers?

Upwork’s published freelancer service fee currently ranges from 0% to 15%, depending on the contract and applicable terms.

What are Connects on Upwork?

Connects are virtual tokens freelancers use to submit proposals and access certain promotional features. Additional Connects currently cost $0.15 each.

Can beginners find work on Upwork?

Beginners can apply for projects, but success is not guaranteed. A focused profile, genuine portfolio, and relevant proposals are important.

Is Upwork suitable for hiring website developers?

Yes. Clients can search for developers and designers for projects ranging from simple websites to more complex applications. For WordPress work, our WordPress developer hiring guide explains published rate ranges, scope checklists and milestone planning.

Does Upwork guarantee the quality of freelancers?

No. Clients should independently evaluate qualifications, portfolios, communication, and deliverables.

Should I choose an hourly or fixed-price contract?

Hourly contracts often suit evolving work. Fixed-price contracts may be more appropriate when the scope and deliverables can be specified clearly.

Can Upwork help businesses with AI projects?

Yes. Businesses can search for freelancers offering AI-related development, automation, data, and technical services. Appropriate testing and data security remain essential.

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Editorial note: This article is based on Upwork’s published platform information and official documentation, reviewed in October 2026. It is not presented as an independently conducted hiring experiment.

Affiliate disclosure: BigExclusives may earn commissions from qualifying actions through affiliate links. Read our Affiliate Disclosure for details.

Official sources:

• https://www.upwork.com/pricing/freelancer
• https://www.upwork.com/pricing/client
• https://support.upwork.com/hc/en-us/articles/10408677826963-What-is-Project-Catalog-on-Upwork
• https://support.upwork.com/hc/en-us/articles/211062898-Understanding-and-using-Connects
• https://support.upwork.com/hc/en-us/articles/211063418-How-hourly-and-fixed-price-contracts-are-different-on-Upwork